Hotel Website Builder

Hotel website design is a huge influence on the booking behaviour of travellers and helps your hotel address their desires and expectations. It’s very important that potential guests are able to navigate your website easily and quickly understand the content that’s most relevant to them.

Good hotel website design will enable you to:

• Attract additional online traffic
• Boost direct booking conversions
• Establish and elevate your brand
• Inspire and engage travellers
• Build trust with customers

The only way for hotels to function successfully today is to have a professional, attractive, and fully-integrated online presence.

A hotel website builder is an online tool that enables you to create professional and easy to manage websites by leveraging pre-built templates and designs. When using a hotel website builder, you can easily customise your website’s theme, and add content and images to reflect your hotel’s brand. This all means you don’t need to know how to code and that you don’t need to use a costly web developer to create a website.

When making a booking online, over 50% of travellers will look at a property’s website before making a reservation. By having your own website you not only increase your property’s visibility online, you also increase your chance to drive commission-free direct bookings. Additionally, having your own website gives you the chance to establish your unique brand identity and stand out from your competitors. You have complete control over how you present yourself, so you can use your website to influence travellers and inspire them to book with you.

Boutique hotel website design has a huge benefit for search engine optimisation (SEO) and the way that you can influence potential guests on your website.

It will help you:

• Rank highly on search engine results pages
• Impress visitors with the way your site looks
• Be able to provide necessary information in an accessible way
• Make it easy to book
• Provide opportunities to upgrade
• Entice guests with promotions, discounts, and packages
• Show off images and great content

All of these features aren’t always easy to implement in a tidy, organised manner unless you implement good website design.

There are many factors that make a hotel website builder the ‘best’. Here are eight reasons why we think SiteMinder’s website builder is the best option for your hotel.

1. Industry trusted website builder

SiteMinder’s website builder is ranked at #1 by Hotel Tech Report, one of the industry’s most trusted review sites. With almost 90% of hoteliers recommending SiteMinder’s website builder, you can be confident you’re getting a solution that does the job. Comments speak to how user friendly SiteMinder is; the product is easy to navigate and edits are only a click away.

2. Mobile optimised experience

SiteMinder recognises that mobile usage and mobile travel bookings are rising steadily each year. That’s why our website builder is optimised to allow travellers to make a direct reservation via their preferred device. The design is fully responsive, meaning guests will have a frictionless experience on whatever device they are using.

3. Powerful friendship with Google

Search engine rankings are so important for your hotel website, to make sure you’re attracting as many visitors and potential bookings as possible. SiteMinder’s hotel website design is designed with search engine optimisation firmly top of mind, covering all the fundamentals so you don’t have to worry. These include:

• HTTPS security to assure the protection of guest data
• Clean, well-structured HTML and CSS
• Unique pages, titles, and descriptions
• Full sitemap for correct indexing by search engines
• All images are optimised for ultimate load time

These features will help you rank strongly on search engines such as Google, and be a step ahead of your competitors.

4. Free trial and free domain

To ensure customer satisfaction and confidence, SiteMinder’s hotel website builder can be trialled for free for 14 days. Once you are a billed customer, there are still no lock-in contracts! Cease using the feature at any time for no extra fee. Additionally you will be provided your own website domain free of charge, saving you money every year.

5. Diverse, customisable design

SiteMinder offers four themes, including one that prioritises accessibility to travellers who are impaired. Combining different themes and palettes with your hotel’s specific images, features, and content means you can mix and match to make your website completely unique. You can even create your own, unlimited custom pages, and with updates always in the works, no two websites are ever quite the same.

6. Outstanding customer service

Reviews show that SiteMinder provides helpful customer support when and how you need it. User experience is a priority and there will always be someone on hand to sort through any teething issues you have. Another bonus is that the process of building a website with SiteMinder’s website builder requires absolutely no skill and minimal time from your side. SiteMinder’s expert team uses custom templates and your existing information and images to kick-start the set-up. From there you can switch between themes, updating and changing your website instantly as many times as you like, for no extra fee. Once you’ve done the basics, it’s incredibly easy to alter and enhance.

7. Booking engine integration

Guests can’t book via mobile if your website isn’t integrated with a suitable online booking engine. SiteMinder’s website builder seamlessly incorporates many online booking engines, including SiteMinder’s own. The online booking engine is a secure and simple booking engine that works with your website to automate as many processes as possible, making it easier to accept and record reservations.

8. It’s not just a website builder!

In addition to being a beautiful website builder, PlanetHMS’s solution is also a useful content management system. You can craft your own custom blog or other content pages, embed videos, upload and change your logo and images at any stage, make tabs for competitions and giveaways, and use it for any other content-driven goal you can think of. Additionally you can make your hotel website even more unique with a range of guest-focused applications.

PlanetHMS’s website builder not only provides you with the ability to build a beautiful and professional hotel website, it’s also seamlessly integrated with PlanetHMS’s hotel commerce platform. This gives you a single place to manage your direct bookings (including a booking engine and payment processing) and your third-party distribution. You also benefit from 24/7 support from a single provider.

Yes, PlanetHMS offers a free trial of its platform, including the website builder. There is no need for a credit card and you can cancel your free period at any time. During your trial you’ll have full access to all the features, so you can see how helpful the solution really is. You’ll also be able to contact support at any time if you need help making the most of your experience. Once your free period is over you will move onto a billed monthly subscription, or you can cancel with no strings attached. If you’re interested, you can get started with a free trial today.